Learning basic RSS

What is RSS?
Perhaps you have already seen this three-letter acronym in the Corsican of your Internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating republication means an item that comes from another source, such as a website.

RSS is a means of publicizing updates on websites. It may or may not include a summary and photos of the last posting. But those who provide summaries (as Rich Site Summary), enable users to scroll quickly this article so that they can then decide if they wish to access the website of origin. The RSS feeds often holds the title of update from the original site. It is also a link to the site of origin.

What are the advantages of RSS?
RSS gives benefits to both readers (users) and web publishers.
1. It gives you the latest updates.
Whether it's about time, new music, software upgrade, local news, or a new posting on a Web site rarely-know the latest updates as soon as exits.

2. And 'saves time for surfers.
Since an RSS feed provides a summary of the related article, which saves the user time helping s / he decide what priority items while reading or browsing the network.

3. It is the power of subscription to the user.
Users are given a free hand on what websites to register in their RSS aggregator that can change at any moment to decide otherwise.

4. It reduces the footprint and your mailbox.
Although your e-mail will be required to use the online services of RSS aggregators, RSS does not use your email address to send updates.

5. This spam free.
Unlike email, RSS not to use your email address to send updates so your privacy is guarded by spam mail.

6. Unsubscribing is hassle-free.
Unlike email, where you are asked questions on why s / he is the annulment and then you will be asked to confirm the cancellation, all you have to do is delete the RSS feeds from your aggregator.

7. It can be used as a marketing tool or publicity.
Users who subscribe or syndicated product websites receive the latest news on products and services of the website, without sending spam mail. This is beneficial for both the user and the web site by the owner becomes targeted advertising, those who are actually interested in their products are kept posted.

What are the disadvantages of RSS?
The disadvantages of using RSS are determined by his being a new technology and some user-preference concerns.
1. Some users prefer to receive updates via e-mail on an RSS feed.

2. The graphics and photos do not appear in all RSS feeds.
For brevity and ease of publication, RSS feeds not display photos of the original site and announcing the upgrade with the exception of certain web-based aggregators

3. The identity of the website can be a source of confusion.
Since RSS feeds not see the actual URL or name of the site, in some cases it may become confused about what a user power is actually reading.

4. Publisher is not possible to determine the number of users who are subscribers to their diet and the frequency of their visits. They also do not know the reasons why users "unsubscribe", which may be important to improve their advertising.

5. RSS Feed create more traffic and requests to the server.
Most readers still prefer the entire update on a brief summary of the item, so that still access the site.

6. Since this is a new technology, yet many sites do not support RSS.

How do I start using RSS?
There are two things needed: an RSS feed and an RSS reader or aggregator. The RSS RSS feed comes from a website-supported. There are also Web sites that provide a list of RSS feeds from different websites. An RSS aggregator is used to read RSS feeds from the source website. It scans and collects data on the latest RSS feeds from around the world web.

An aggregator is available in two forms: a downloadable desktop also known as an aggregator and online or web-based aggregator. Available aggregators may require payment before they can be captured, while Internet-based aggregators are typically free. All you have to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually selected from more experienced users and usually allow more freedom in customizing feed.

1. Choose an RSS aggregator for use. For beginners, web-based aggregators are recommended since they are usually user-friendly

2. Crawl home page of your website target for the button RSS or XML. It contains RSS code you need to enter the aggregator. Copy this code. Syndic8 provides a list of web sites that support RSS.


3. Paste the code (which contains the URL of the site) into your aggregator. There is a space provided to paste the code.

After these three simple steps, you can begin reading RSS feeds from the website. New messages appear as they are published in real time on the website source.

RSS and Internet Marketing

The original idea of RSS came from Netscape, if their intention is to provide a means to allow users to customize their personal page contain links to websites of interest to them, similar to bookmarking websites.

The application of RSS in Internet marketing has been an unexpected development to RSS technology developers. Since users are given the freedom to add RSS feeds for their aggregators, those who are interested, in particular, the goods and services available on the Internet can now be notified in real time. Marketing becomes more specific for the people concerned and not a hit-and-miss.

Those who intend to use RSS for marketing their products and services should take into account the link with providers of e-mail accounts (for example, Yahoo, MSN, Google mail); networking sites (such as Friendster, Multiply, My Space, Hi5); websites of newspapers and television network of web sites (for example, New York Times, CNN), for medium and large-scale projects. Small-time industries may also consider the creation of networks as well as personal blog sites (eg Blogspot) and websites of clubs and organizations that are likely to use their products or services eg Supplies fishing can store look for the website of their local fishing club any RSS marketing.


Clearly, it is RSS innovation in the management of information on the web all over the world, and online marketing. We can expect better RSS technology and not-so-distant future, as it increases its popularity among users and owners of such websites.