How you can instantly use an unlimited source of content for free!

By: Mike Benner
Are you looking for a dynamic, automatically refreshing, sticky content, spice to your site? If you are a webmaster, you'll know how difficult it is to create fresh content to attract your subscribers and new visitors to your site. Paying freelance writers can cost you a happy, if you are just starting, but not at the income to finance expenses, as well as the writing itself takes too long and takes you from other important tasks (for example, is actually working the site and provide sales happen). Fortunately, there is little known, but a very simple tool that can be used for instant jazz to your site and your traffic with valuable information. In fact, you may have heard this instrument before. Headline syndication, aggregators, XML format? Sound familiar? Yup, I'm talking about the RSS-channels.

If you have not heard of RSS-channels, or what they are, I urge you to print this article, go to a quiet corner where you will not be violated, and literally devour every word of the rest of this article. Not only it would be possible to save his business, but it will revolutionize the way you think about the Internet. And if you have RSS feeds, or used them, and then skimmed through the next section to refresh your memory (seriously, there are a lot of useful information that may be of missing), then plunge into the meat of this article that shows you how to set up RSS-feeds on a Web site to display a dynamic, self-updating content with very little effort.

What is RSS?
RSS stands for "Rich Site Summary", although other terms such as "RDF Site Summary" (which emphasizes the file format) and "Really Simple Syndication" (which highlights the main selling point of RSS), are also useful in determining a book on RSS. However, the book of definitions do not always explain things very well. What is RSS? RSS is a platform over which the webmaster can instantly deliver a summary of the latest / most important content on your site. This summary is usually a list of headlines and snippets - the title will immediately inform the reader that this new article or page contains and the fragment (usually the first few lines of this article) is to encourage readers to visit the site, or simply provide reader with additional information. RSS has become a commonly accepted XML standard and many websites now use RSS-feeds (XML file containing summaries) to publish "updates" about themselves. From Webmaster point of view, the channel is designed for visitors and will allow subscribers a simple way to keep themselves abreast of fresh content on your website (without having them on the website first). Besides, RSS Feed also allows the reader to "Preview" this fresh content, thus allowing them to decide immediately if the new article content interesting to them or not. In general, RSS-channels are the main purpose of enhancing the user experience. Save this latter point, as we go through the rest of this article - this is the mentality behind that RSS-feeds to work effectively.

Using RSS Feed
In the Internet entrepreneur, one of the most valuable tools can be a RSS Reader. This is essentially an aggregator - a collection of RSS-feeds (which you can add or remove) from various sites that you are interested in a typical RSS Reader will include RSS-feeds from news sites, sports sites, and perhaps a few niche sites (SEO such as forums, blogs on SEO, etc.). The main objective of this program is to keep you abreast of the latest news and content on the web, you interested in. If you use My Yahoo! or Bloglines, you're probably already using RSS-feeds. These networks are RSS aggregators - you must choose from numerous websites and within minutes you can have a start-site for knowing everything that happens in your niche in the world, or in sport. As a first step to understanding how RSS-feeds work, I suggest that you use at least one RSS aggregator - an online RSS reader RSS tool or software like SharpReader - and subscribe to several RSS-feeds to learn how it works with the user.

Marketing and RSS
Using the RSS-feeds, websites can:
* Attract more customers / visitors.
* Keep the phone numbers of new developments
* Allow subscribers to instantly learn of new articles, contents and products on their website.
* Reduce the burden on the subscriber when the ballots through the reservation on important news, special offers, products, etc.

As a webmaster, you can use RSS-feeds in your favor. Since blogs became insanely popular for more than two years ago, RSS-channels were the main. In other words, regardless of what your niche is a good chance that you'll find several sites that have the power to publish the RSS-channels, thereby syndicating their latest news. How can you use it? By giving visitors relevant, self-refreshing content to form the "Latest news" via RSS-feeds from niche, relevant sites. Now I am not saying that you should cover the entire site (or even just one page) with RSS-feeds. This practice is frowned upon by search engines, and will actually get a site banned each index search engine! RSS-feeds are designed for syndication title, not the content of scrap. Instead, you can use the headers of the TOP 3 forums in the weight loss niche, to show the latest discussion threads on the same side, "News" page of your own weight website. The rest of the pages, of course, will be covered by the information (eg news) on your own site. Or you could put the news ticker on your blog policy to not only give your blog to the kind of "updates" as well as to provide its readers with timely, useful information. If you sell sporting goods and own an online store, you can run the "sports news" feed on the main page to attract visitors and make your site more authentic look. There are many different ways you can use RSS-feeds to add value to your site. Make sure that you simply use these channels as "icing on the cake" and not the whole cake itself.

Search RSS-Feeds
Search RSS-feeds is easy, There are several RSS specific directories and niche search engines for you to view. Nevertheless, the surge of blogs over the past two years led to any RSS search tool for the mass of blog spam. This makes it a little harder to find the RSS-feeds, which can be effectively used. I have listed below some resources that can help you in your quest to find specific RSS-feeds.
* Bloglines
* BlogPulse
* Daypop
* Feedster
* Findory Blogory
* Gigablast Blog Search
* IceRocket Blog Search
* PubSub
* Technorati

If you've found on the RSS-feeds of your choice, it is time to learn how to install them on your site.

Creating a RSS Feed to display on your site
Internet marketing is a particular breed, we are always looking for "easier" or "quick" way to do things, and not always fast, but the methods work smarter. This is the same with RSS. When I first discovered this, I immediately went to Google, and not just chose one of the tools that could help me syndicate my website (so that I would not spend time on learning XML), but I also found a few tools that I could use to display RSS-feeds from other sites in the mines! These tools are ridiculously simple, and I fully suggest that you try them before venturing into learning how to display RSS-feeds on web pages based on the code.

If your web site to PHP, you can use the following software:
- CARP: The program also has a free version, which shows a simple ad in the middle of news you said something like "the news brought to you CARP". Try it, it's easy to use, and will learn a lot about the management of RSS-channels.

There is an alternative to JavaScript, and (if your site uses Plain HTML). But, with the use of JavaScript to sort defeats the goal with the help of RSS feed, as search engines can not read JavaScript. It seems completely invisible to them.
- Jawfish: Like carp, Jawfish is also a free trial, which once again is easy to install if you follow the instructions.
- FeedRoll: Another option is a JavaScript FeedRoll - this is perhaps the easiest to use of the three mentioned here, but it offers less flexibility and choice of channels than others.

Of course, if you want more options (or ASP or something on your website), go to your search engine and select the "How to Display RSS-feeds on their website to get a quick list of articles, books and more tools to help you.

RSS is a remarkably versatile platform that can be used from a simply how the press ticker is just and topical issues as the provision of weather alerts to affected areas. In fact, any information which:
* Regularly updated
* Time-sensitive
* New

can be a good candidate for the RSS Feed. The key here is to remember that there are always new opportunities and use of information technology ... It's only a matter of laying them.